‘Transition actually looked like a good tool for the job. They were picking it up by whatever handle they grasped. They were swinging it as earnestly as they could.’ – Jon Mooallem, NY Times
The Transition Movement, a grassroots coalition pioneered in the UK by Rob Hopkins, is a great case study for understanding and improving the process of social change. In this article I aim to clarify the microdynamics of social change by using Grid-Group Cultural Theory (the four cultures) as an analytic tool. The theory, first developed by anthropologist Mary Douglas, suggests there are four competing ways of organising and disorganising society, at every level, and that a balance between these makes for a better outcome than an exclusive over-emphasis on one or another of them. Most social activists recognise a basic conflict in social-political visions between, broadly, left and right, conservative and liberal. The four cultures shows that there are actually four basic positions, not two, and that social interaction is much more intelligible when we take all four into account.
It’s my conviction that the Four Cultures approach can help social change agents ‘to bring in the people that conventional activists have failed to reach’, by showing how to be more inclusive while also becoming more focussed on what kinds of inclusion really matter. (more…)