The Dam Bursts

credit: mandj98Imagine a village nestled in a valley below a large dam.

One morning the villagers look up from their houses to see very clearly that the dam has suddenly burst and a huge quantity of flood water is incontrovertibly rushing down the valley towards the defenceless settlement.

It has all happened so fast there is no way of stopping it. And no-one is doubting the reality of the predicament: the village is about to be entirely consumed by the raging flood.

So far, so certain. The facts are there to be seen by all. So, given this, why doesn’t everyone do the same thing? Surely the best course of action is obvious.

The theory of Four Cultures suggests that even when the facts are clearly known, there are four main ways people interpret their environment. Continue reading “The Dam Bursts”