Why do People play the Lottery?

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Well, why do they? It’s the kind of question only those who don’t do it would bother asking. I admit I’m one of them. The lottery is a mystery to me – self-evidently daft,  like a slow-motion version of taking a pile of cash and setting fire to it. Why would anyone do it?

One way of answering this kind of question is presented by science journalist Jonah Lehrer: let’s ask some behavioural economists!

The chief conclusion is as follows:

In two experiments conducted with low-income participants, we examine how implicit comparisons with other income classes increase low-income individuals’ desire to play the lottery. In Experiment 1, participants were more likely to purchase lottery tickets when they were primed to perceive that their own income was low relative to an implicit standard. In Experiment 2, participants purchased more tickets when they considered situations in which rich people or poor people receive advantages, implicitly highlighting the fact that everyone has an equal chance of winning the lottery.

An Unsafe Bet

Jim Orford has a book out entitled An Unsafe Bet? The Dangerous Expansion of Gambling and the Debate we should be having. In it he identifies eleven commonly used discourses of gambling. Of these six discourses broadly support the liberalisation of gambling and five support the increase of restrictions on gambling. Orford is fairly relaxed about this typology and even says: ‘Other people would no doubt produce a different list’ (123).

This to Fourcultures is as a red rag to a bull, so here goes.

Source: Orford 2011:124
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