What to do when your Blog is bigger than Ben Hur

What should you do when your blog is too big to know your name?

In BusinessWeek, Sarah Lacy reports on how blogging multi-millionaire Jason Calacanis is ‘retiring’:
“Blogging is simply too big, too impersonal, and lacks the intimacy that drew me to it” he says.

It seems he’s turned to the timeless, homespun, traditional craft of hand-made…
Emails.

‘There is something about the acoustic, intimate nature of email that is impacting how I write,’ he says on his blog – even though he’s ‘retired’, ‘I’m writing every sentence as if I’m looking someone in the eye and speaking directly to them.’

Fortunately, this site will never be big or impersonal, and will always be packed full of intimacy. Unless someone wants to offer, say $25million. Jason will understand.

What about you? Do you prefer the small and the intimate, or the big and the brash? What do you come to a tiny site like this for anyway? As you post a comment, just remember I’m looking you in the eye and speaking directly to you right this moment.

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