Let’s get this straight. Climate change ‘deniers’ are (mostly) not being malicious. They genuinely believe what they are saying, just like climate change ‘believers’ do. The assumption of bad faith is entirely unhelpful.
“But how can it possibly be that in the face of all the evidence people still won’t face the truth of climate change?” That’s one way of looking at it, but it depends on a mono-rational view of the world which is contested by grid-group cultural theory. A more nuanced analysis suggests that there are four, not one or two ways of organising institutions, from families to global treaties, and what counts as evidence for one cultural bias will never count as evidence for another.
So, Egalitarian environmentalists who want to promote their own view would do well to take seriously the contesting claims of Individualism, Hierarchy and Fatalism. These are not merely arguments about the evidence but deeper arguments about rationality itself.
What we argue about when we argue about global warming, then
Climate change: is it a new religion?, then
Four Ways to make Social Change Work Better.
Image source: http://artsandecology.rsablogs.org.uk/2009/04/28/emotional-appeal/
Four Cultures 
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