Who would you trust to tell you what the risks are? Research from the Cultural Cognition project suggests the cultural identity of the presenter matters significantly to the public reception of a particular message about risk. In other words, we need our experts to be our experts, not the other side’s experts. It follows from … Continue reading It matters who presents the message
Tag: activism
Twitter, Facebook, and social activism: newyorker.com
Twitter, Facebook, and social activism: newyorker.com. This article by Malcolm Gladwell makes a useful distinction between strong ties activism and weak ties activism. The former was always possible, the latter only really viable with the coming of the social web. Activists with strong ties have real, face to face friends. Online activism has to make … Continue reading Twitter, Facebook, and social activism: newyorker.com
Four Cultures 