Marketing blogger Seth Godin has expressed his dismay that non-profit organisations don’t appear in the top 100 Twitter users. He thinks this is a tragic lost opportunity for marketing and he may be right. After all, we can guess that Twitter is working fine for the likes of Ashton Kucher, Britney Spears and Perez Hilton … Continue reading How Non-profits can benefit from Twitter
Tag: Seth Godin
The Four Cultures of Marketing Ethics
Marketing, whether of a product or an idea, can be overt or it can be covert. In the former everyone can see what's happening and can willingly consent to it. The latter, though can become out and out manipulation. Mostly, there's a big grey area in between. There's been some popular discussion of this issue … Continue reading The Four Cultures of Marketing Ethics
Four Cultures 