#approvalmatrix – fourfold typologies make it to Twitter

Here’s an older post from the Savage Minds anthropology blog about Mary Douglas’s grid-group typology (the basis of the four cultures explored on this site). It’s basically a mashup of that typology and an alternative scheme deriving from Pierre Bourdieu (if he wrote for the New York Magazine, that is): highbrow/lowbrow; brilliant/despicable.

I like it because I’ve been very interested in the proliferation of fourfold schemes in the social sciences – and here’s another one. In particular I’m interested in whether these schemes are each as radically new as the author or creator always seems to think, or whether there’s some kind of underlying structure that makes superficially different formulations somehow connect.

This particular juxtaposition reminds me of Arthur Koestler’s understanding of creativity, which comes about where

‘a single situation or idea is perceived in two self-consistent but mutually incompatible frames of reference’.

If you’re interested, the approval matrix has been re-purposed and applied to Twitter posts at O’Reilly Radar.

Koestler, Arthur (1964) The Act of Creation. London: Pan. Quoted in William Byers (2007) How Mathematicians Think. Using Ambiguity, Contradiction and Paradox to Create Mathematics. Princeton and Oxford: Princeton University Press, 28.


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